Pepsi Football - 8 Color Palette | Color Plates
Color Plates

Color Palette

Pepsi Football — Packaging

02529F
Copy As
HEX #02529F
RGB rgb(2,82,159)
HSL
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CMYK
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SVG PNG
032D6D
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HEX #032D6D
RGB rgb(3,45,109)
HSL
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CMYK
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SVG PNG
023C89
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HEX #023C89
RGB rgb(2,60,137)
HSL
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CMYK
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0174C2
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HEX #0174C2
RGB rgb(1,116,194)
HSL
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CMYK
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SVG PNG
0191D4
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HEX #0191D4
RGB rgb(1,145,212)
HSL
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CMYK
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02050C
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HEX #02050C
RGB rgb(2,5,12)
HSL
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CMYK
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0063B1
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HEX #0063B1
RGB rgb(0,99,177)
HSL
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CMYK
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SVG PNG
03244F
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HEX #03244F
RGB rgb(3,36,79)
HSL
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CMYK
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#02529F
#032D6D
#023C89
#0174C2
#0191D4
#02050C
#0063B1
#03244F
Pepsi Football

This palette was extracted from

Pepsi Football

Award-Winning Packaging

About the Design

This design features Teal, Midnight Blue, Dark Cyan, Dodger Blue, and Black.

About the Award-Winning Packaging Design: Pepsi celebrated the NFL in Mexico with a limited time offer can series that harnesses the power of the game. The approach dramatices the athletic power of the players and celebrates four NFL teams. The visual language heroes illustration within a design that showcases the passion of the national football league. The design reflects the strength and endurance of players and the pure emotion that keeps fans engaged in all game season.

This palette has a refreshing feel, evoking serenity and focus.

View at A' Design Award

Pepsi Football, the source of these colors, was designed by Dennis Furniss.

Color Data for Professionals

Technical color information for designers and developers. Click any value to copy.
#02529F
Teal
20.8% Cyan
Web Formats
HEX #02529F
RGB 2,82,159
HSL hsl(209, 98%, 32%)
HWB hwb(209, 1%, 38%)
Print & Design
CMYK cmyk(99%, 48%, 0%, 38%)
HSV hsv(209, 99%, 62%)
Perceptual (Color Science)
LAB lab(35.1, 10.12, -47.52)
LCH lch(35.1, 48.58, 282°)
XYZ xyz(9.3, 8.55, 33.95)
OKLab oklab(0.4432, -0.038, -0.1369)
Accessibility (WCAG 2.1)
Aa
On White
7.75:1
AAA Pass
Aa
On Black
2.71:1
Fail
Aa
White on Color
7.75:1
AAA Pass
Aa
Black on Color
2.71:1
Fail
8.6%
Relative Luminance
0.0855
Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#A24F02
Complementary
of Teal
#0204A2
Analogous
of Teal
#02A29F
Analogous
of Teal
#027CED
Lighter Tint
of Teal
#3FA1FD
Lighter Tint
of Teal
#8BC6FE
Lighter Tint
of Teal
#012D56
Darker Shade
of Teal
#000D19
Darker Shade
of Teal
#000D19
Darker Shade
of Teal
Teal
Named Color
Discover the Hue
#032D6D
Midnight Blue
19.4% Blue
Web Formats
HEX #032D6D
RGB 3,45,109
HSL hsl(216, 95%, 22%)
HWB hwb(216, 1%, 57%)
Print & Design
CMYK cmyk(97%, 59%, 0%, 57%)
HSV hsv(216, 97%, 43%)
Perceptual (Color Science)
LAB lab(20.04, 14.64, -40.8)
LCH lch(20.04, 43.34, 289.7°)
XYZ xyz(3.74, 3, 14.85)
OKLab oklab(0.3156, -0.0218, -0.118)
Accessibility (WCAG 2.1)
Aa
On White
13.12:1
AAA Pass
Aa
On Black
1.60:1
Fail
Aa
White on Color
13.12:1
AAA Pass
Aa
Black on Color
1.60:1
Fail
3.0%
Relative Luminance
0.0300
Very Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#6D4303
Complementary
of Midnight Blue
#0D036D
Analogous
of Midnight Blue
#03636D
Analogous
of Midnight Blue
#054CB8
Lighter Tint
of Midnight Blue
#106DF9
Lighter Tint
of Midnight Blue
#5B9BFB
Lighter Tint
of Midnight Blue
#010E23
Darker Shade
of Midnight Blue
#010A19
Darker Shade
of Midnight Blue
#010A19
Darker Shade
of Midnight Blue
Midnight Blue
Named Color
Discover the Hue
#023C89
Midnight Blue
18.3% Blue
Web Formats
HEX #023C89
RGB 2,60,137
HSL hsl(214, 97%, 27%)
HWB hwb(214, 1%, 46%)
Print & Design
CMYK cmyk(99%, 56%, 0%, 46%)
HSV hsv(214, 99%, 54%)
Perceptual (Color Science)
LAB lab(26.88, 15.97, -47.41)
LCH lch(26.88, 50.03, 288.6°)
XYZ xyz(6.15, 5.05, 24.31)
OKLab oklab(0.3749, -0.0277, -0.1371)
Accessibility (WCAG 2.1)
Aa
On White
10.45:1
AAA Pass
Aa
On Black
2.01:1
Fail
Aa
White on Color
10.45:1
AAA Pass
Aa
Black on Color
2.01:1
Fail
5.1%
Relative Luminance
0.0505
Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#884E02
Complementary
of Midnight Blue
#0B0288
Analogous
of Midnight Blue
#027F88
Analogous
of Midnight Blue
#035DD3
Lighter Tint
of Midnight Blue
#2783FC
Lighter Tint
of Midnight Blue
#72AEFD
Lighter Tint
of Midnight Blue
#011B3C
Darker Shade
of Midnight Blue
#000B19
Darker Shade
of Midnight Blue
#000B19
Darker Shade
of Midnight Blue
Midnight Blue
Named Color
Discover the Hue
#0174C2
Dark Cyan
15.2% Cyan
Web Formats
HEX #0174C2
RGB 1,116,194
HSL hsl(204, 99%, 38%)
HWB hwb(204, 0%, 24%)
Print & Design
CMYK cmyk(99%, 40%, 0%, 24%)
HSV hsv(204, 99%, 76%)
Perceptual (Color Science)
LAB lab(47.48, 2.4, -48.22)
LCH lch(47.48, 48.28, 272.8°)
XYZ xyz(15.99, 16.39, 53.35)
OKLab oklab(0.5468, -0.0545, -0.1381)
Accessibility (WCAG 2.1)
Aa
On White
4.91:1
AA Pass
Aa
On Black
4.28:1
Large Only
Aa
White on Color
4.91:1
AA Pass
Aa
Black on Color
4.28:1
Large Only
16.4%
Relative Luminance
0.1639
Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#C14E01
Complementary
of Dark Cyan
#0114C1
Analogous
of Dark Cyan
#01C1AE
Analogous
of Dark Cyan
#109FFE
Lighter Tint
of Dark Cyan
#5DBEFE
Lighter Tint
of Dark Cyan
#A9DCFF
Lighter Tint
of Dark Cyan
#014675
Darker Shade
of Dark Cyan
#001829
Darker Shade
of Dark Cyan
#000F19
Darker Shade
of Dark Cyan
Dark Cyan
Named Color
Discover the Hue
#0191D4
Dodger Blue
10.8% Blue
Web Formats
HEX #0191D4
RGB 1,145,212
HSL hsl(199, 99%, 42%)
HWB hwb(199, 0%, 17%)
Print & Design
CMYK cmyk(100%, 32%, 0%, 17%)
HSV hsv(199, 100%, 83%)
Perceptual (Color Science)
LAB lab(57.08, -7.94, -43.21)
LCH lch(57.08, 43.93, 259.6°)
XYZ xyz(22.02, 25.01, 65.94)
OKLab oklab(0.6257, -0.0719, -0.1229)
Accessibility (WCAG 2.1)
Aa
On White
3.50:1
Large Only
Aa
On Black
6.00:1
AA Pass
Aa
White on Color
3.50:1
Large Only
Aa
Black on Color
6.00:1
AA Pass
25.0%
Relative Luminance
0.2501
Mid-tone

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#D54401
Complementary
of Dodger Blue
#0128D5
Analogous
of Dodger Blue
#01D5AE
Analogous
of Dodger Blue
#25B9FE
Lighter Tint
of Dodger Blue
#71D2FE
Lighter Tint
of Dodger Blue
#BDEAFF
Lighter Tint
of Dodger Blue
#015E89
Darker Shade
of Dodger Blue
#002A3D
Darker Shade
of Dodger Blue
#001119
Darker Shade
of Dodger Blue
Dodger Blue
Named Color
Discover the Hue
#02050C
Black
5.8% Black
Web Formats
HEX #02050C
RGB 2,5,12
HSL hsl(222, 71%, 3%)
HWB hwb(222, 1%, 95%)
Print & Design
CMYK cmyk(83%, 58%, 0%, 95%)
HSV hsv(222, 83%, 5%)
Perceptual (Color Science)
LAB lab(1.34, 0.2, -2.97)
LCH lch(1.34, 2.98, 273.9°)
XYZ xyz(0.15, 0.15, 0.37)
OKLab oklab(0.1141, -0.0047, -0.0204)
Accessibility (WCAG 2.1)
Aa
On White
20.40:1
AAA Pass
Aa
On Black
1.03:1
Fail
Aa
White on Color
20.40:1
AAA Pass
Aa
Black on Color
1.03:1
Fail
0.2%
Relative Luminance
0.0015
Very Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#0D0A02
Complementary
of Black
#04020D
Analogous
of Black
#020B0D
Analogous
of Black
#0D214E
Lighter Tint
of Black
#183C90
Lighter Tint
of Black
#2358D1
Lighter Tint
of Black
#040916
Darker Shade
of Black
#040916
Darker Shade
of Black
#040916
Darker Shade
of Black
Black
Named Color
Discover the Hue
#0063B1
Teal
5.7% Cyan
Web Formats
HEX #0063B1
RGB 0,99,177
HSL hsl(206, 100%, 35%)
HWB hwb(206, 0%, 31%)
Print & Design
CMYK cmyk(100%, 44%, 0%, 31%)
HSV hsv(206, 100%, 69%)
Perceptual (Color Science)
LAB lab(41.37, 6.27, -48.13)
LCH lch(41.37, 48.53, 277.4°)
XYZ xyz(12.39, 12.1, 43.27)
OKLab oklab(0.4956, -0.0465, -0.1383)
Accessibility (WCAG 2.1)
Aa
On White
6.14:1
AA Pass
Aa
On Black
3.42:1
Large Only
Aa
White on Color
6.14:1
AA Pass
Aa
Black on Color
3.42:1
Large Only
12.1%
Relative Luminance
0.1210
Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#B34D00
Complementary
of Teal
#000CB3
Analogous
of Teal
#00B3A7
Analogous
of Teal
#0091FF
Lighter Tint
of Teal
#4DB2FF
Lighter Tint
of Teal
#99D3FF
Lighter Tint
of Teal
#003A66
Darker Shade
of Teal
#000E1A
Darker Shade
of Teal
#000E1A
Darker Shade
of Teal
Teal
Named Color
Discover the Hue
#03244F
Midnight Blue
4.1% Blue
Web Formats
HEX #03244F
RGB 3,36,79
HSL hsl(214, 93%, 16%)
HWB hwb(214, 1%, 69%)
Print & Design
CMYK cmyk(96%, 54%, 0%, 69%)
HSV hsv(214, 96%, 31%)
Perceptual (Color Science)
LAB lab(14.65, 7.71, -29.65)
LCH lch(14.65, 30.63, 284.6°)
XYZ xyz(2.08, 1.85, 7.64)
OKLab oklab(0.2666, -0.02, -0.0854)
Accessibility (WCAG 2.1)
Aa
On White
15.34:1
AAA Pass
Aa
On Black
1.37:1
Fail
Aa
White on Color
15.34:1
AAA Pass
Aa
Black on Color
1.37:1
Fail
1.9%
Relative Luminance
0.0185
Very Dark

Relative luminance defines the perceived brightness of a color. Values range from 0 (pure black) to 1 (pure white). This metric is essential for calculating WCAG contrast ratios.

Color Relationships & Derivatives
#4F2E03
Complementary
of Midnight Blue
#08034F
Analogous
of Midnight Blue
#034A4F
Analogous
of Midnight Blue
#064599
Lighter Tint
of Midnight Blue
#0867E2
Lighter Tint
of Midnight Blue
#3F8FF8
Lighter Tint
of Midnight Blue
#010B19
Darker Shade
of Midnight Blue
#010B19
Darker Shade
of Midnight Blue
#010B19
Darker Shade
of Midnight Blue
Midnight Blue
Named Color
Discover the Hue

The colors shown were sampled from Dennis Furniss's acclaimed work "Pepsi Football".

About Dennis Furniss

Dennis Furniss

Dennis Furniss is a celebrated agency acknowledged by the A' Design Award. Their work embodies mastery in design excellence.

Discover more color palettes from Dennis Furniss' award-winning work.

Explore Dennis Furniss' Palettes View Dennis Furniss' Profile
Platinum A' Packaging Design Award 2021

About the Award

Platinum A' Packaging Design Award 2021

Pepsi Football has been recognized with the Platinum A' Packaging Design Award in 2021. The A' Design Award is an internationally acknowledged design competition that recognizes outstanding creative accomplishment. Laureates are chosen through comprehensive judging by industry experts comprising academics, professionals and press members. The Platinum status represents notable design quality as judged by the review committee.

A' Packaging Design Award

Elevate your product's first impression with innovative packaging design. The packaging award category highlights exceptional creativity, functional innovation, and environmental consciousness in packaging solutions.

Recognizes: Bottles, Boxes, Cans, Pouches, Tubes, Cartons, Wrappers, Bags and More.
Learn More About A' Packaging Design Award View at A' Design Award

More Palettes from Pepsi Football

Each image reveals a unique color story. Click to explore.

Pepsi Football - View 2
064085
096FB3
09569F
0983C5
042F69
19171A
0897D6
004AB4
Pepsi Football • View 2
Pepsi Football - View 3
013885
022961
0147A0
13111C
041E44
124686
0257B1
0164C2
Pepsi Football • View 3
Pepsi Football - View 4
02488B
0777BF
04357F
035FAC
08A0DE
088ED1
075598
022667
Pepsi Football • View 4
Pepsi Football - View 5
02408E
032F6A
0253A4
A1A1A5
026BB6
C1C2C4
E2E3E3
0181C9
Pepsi Football • View 5

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