Agency Profile
Republic of Korea
21GRAM is an acclaimed agency celebrated by the A' Design Award. Their designs showcases excellence in product design.
Design can be defined as a culture that goes beyond the pursuit of external beauty, a concept that is not unfamiliar, as it is something many people discuss and resonate with. For 21gram, design is not defined by temporal divisions such as past or present, but by the historical discoveries and humanistic records embedded in places and cultures. 21gram is a design group made up of individuals with diverse personalities, all of whom are more interested in the culture experienced through the senses than in the form or concept of objects, evolving through opinions and discussions. Design is the process and result of the intersection of our perspectives and aesthetic opinions.
These palettes originate from 21GRAM's distinguished projects. Every color combination reflects the design philosophy celebrated by design professionals at the A' Design Award.